Make it Clear

User interface (UI) design is the user-centred approach to designing the interactivity, behaviour and overall look and feel of a digital product. UI focuses on the visual touchpoints that enable users to interact with a digital product.

User experience (UX) design is the user-centred approach to creating structural design solutions for pain points that users encounter during their journey with the digital product. The overarching focus of UX design is to optimise the ease with which users can achieve their goals.

Although UI design and UX design go hand-in-hand, they are distinct disciplines. While UI design revolves around creating an aesthetically pleasing user interface, UX design is not concerned with the visual quality of a digital product but rather focuses on creating a relevant, efficient and easy user experience.

UI/UX design agencies are specialist design consultancies that build websites, mobile apps and various other digital products from the beginning to the end. UI/UX design agencies might also provide services such as high-level UX strategy, user research, competitor analysis, front-end development, service blueprints and marketing strategy.

Examples of our work can be found on the Case Study area of our website. We can also prepare a tailored portfolio to demonstrate work that suits your requirements.

UX agencies offer a range of unique benefits. Firstly, UX design agencies are typically comprised of a team of professionals with diverse skills in user experience design, and usually invest in the latest technologies to optimise digital products. UX agencies also provide a fresh, unbiased external perspective on digital products. Working with a UX agency can also save time by undertaking tasks which might free-up your in-house team to focus on other areas of the business.

With over 20 years of design experience, our design team has the skills to effectively solve complex challenges and deliver exceptional user experiences. Our design team works closely with our strategy and research team to ensure design solutions are data-driven and validated by real user insight.

Our fast-paced team works on a variety of projects simultaneously according to a structured and well-organised schedule. This allows us to gain as much experience across a wide range of industries and constantly refine our expertise.

Following the project, we work together with your team to ensure there is a seamless handover to developers. Our teams work with cloud-based software which enables us to integrate with your teams and process.

We offer a range of various services:

• • UX benchmarking
  • UX/UI design systems
  • Digital product accelerator
  • UI/UX consulting
  • User persona creation
  • Digital branding
  • Digital product marketing

We also provide UX audits, which review the user experience of a digital product and help refocus organisations, ensuring that approaches are realigned to reflect the needs of users and the organisation's objectives.