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Make it Clear

Make it

Make it Clear is a branding and design agency in the UK which puts the user at the heart of every experience.

In a world full of noise and chaos, clarity shines like a beacon

Clarifying the complex

We’ve had 20 years to master our craft. That’s how we know that however complex your challenge is; we can find ways to communicate your messages and deliver an exceptional experience.


Our researchers, strategists and designers provide clear, actionable recommendations and evidence to support our solutions. Whether you're building something new or refining an existing product or service.


Our people are at the heart of Make it Clear. We work hard to understand our client’s culture, forming strong working relationships and building long-lasting partnerships.

Our services

We provide a range of branding, UI/UX design and consulting services to support organisations
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Our processes


We take an evidence-based approach to everything we do. Understanding your organisation, audiences and the context in which they interact.


We work in close collaboration with our clients. Creating solutions that deliver effective UI/UX for users and results for the business.


We work closely with the appropriate development teams to properly plan and execute the implementation phase.


Any solution is only as valuable as the results it delivers. We work with client teams to establish ways to measure, iterate and improve.
Make It Clear team

Our team

Our team are experts from branding and marketing, UI/UX design, research, consultancy, and account management. In a world of complex digital problems, we create human solutions built on empathy, communication and inclusion. Our approach stems from our desire to ‘wow’ our clients with award-winning designs, and build strong, lasting relationships.

Meet our team
Average review on Clutch
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First and foremost, we’ve received fantastic feedback from the users of the Portal. This is the most important litmus test of the success of any project. Users find it simple to use, intuitive and fit for purpose.

Secondly, this project won gold in the London Design Awards – an added bonus and testament to MiC’s approach and ability to work together with Spamhaus and understand our requirements and needs.

Sarah Miller, Marketing Director, Spamhaus
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What is UI design?

User interface (UI) design is the user-centred approach to designing the interactivity, behaviour and overall look and feel of a digital product. UI focuses on the visual touchpoints that enable users to interact with a digital product.

What is UX design?

User experience (UX) design is the user-centred approach to creating structural design solutions for pain points that users encounter during their journey with the digital product. The overarching focus of UX design is to optimise the ease with which users can achieve their goals.

What is the difference between UI and UX design?

Although UI design and UX design go hand-in-hand, they are distinct disciplines. While UI design revolves around creating an aesthetically pleasing user interface, UX design is not concerned with the visual quality of a digital product but rather focuses on creating a relevant, efficient and easy user experience.

What does a UI/UX design agency do?

UI/UX design agencies are specialist design consultancies that build websites, mobile apps and various other digital products from the beginning to the end. UI/UX design agencies might also provide services such as high-level UX strategy, user research, competitor analysis, front-end development, service blueprints and marketing strategy.

Can I see your designers’ portfolios?

Examples of our work can be found on the Case Study area of our website. We can also prepare a tailored portfolio to demonstrate work that suits your requirements.

We have a designer in-house. Do we need a UX agency?

UX agencies offer a range of unique benefits. Firstly, UX design agencies are typically comprised of a team of professionals with diverse skills in user experience design, and usually invest in the latest technologies to optimise digital products. UX agencies also provide a fresh, unbiased external perspective on digital products. Working with a UX agency can also save time by undertaking tasks which might free-up your in-house team to focus on other areas of the business.

How are Make it Clear designers different?

With over 20 years of design experience, our design team has the skills to effectively solve complex challenges and deliver exceptional user experiences. Our design team works closely with our strategy and research team to ensure design solutions are data-driven and validated by real user insight.

Do your designers work on different projects simultaneously?

Our fast-paced team works on a variety of projects simultaneously according to a structured and well-organised schedule. This allows us to gain as much experience across a wide range of industries and constantly refine our expertise.

What additional resources will I get after the project ends?

Following the project, we work together with your team to ensure there is a seamless handover to developers. Our teams work with cloud-based software which enables us to integrate with your teams and process.

What other services does Make it Clear provide?

We offer a range of various services:

    • UX benchmarking
    • UX/UI design systems
    • Digital product accelerator
    • UI/UX consulting
    • User persona creation
    • Digital branding
    • Digital product marketing

We also provide UX audits, which review the user experience of a digital product and help refocus organisations, ensuring that approaches are realigned to reflect the needs of users and the organisation's objectives.

Let’s talk and take the next step ...

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