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    Make it Clear

    Make it

    Make it Clear is a branding and design agency which puts the user at the heart of every experience.

    In a world full of noise and chaos, clarity shines like a beacon

    Clarifying the complex

    We’ve had 20 years to master our craft. That’s how we know that however complex your challenge is; we can find ways to communicate your messages and deliver an exceptional experience.

    Evidence-led

    Our researchers, strategists and designers provide clear, actionable recommendations and evidence to support our solutions. Whether you're building something new or refining an existing product or service.

    People-focused

    Our people are at the heart of Make it Clear. We work hard to understand our client’s culture, forming strong working relationships and building long-lasting partnerships.
    UI Design Usability testing

    OKTIV app redesign

    Redesigning and improving the user experience of OKTIV, the app that allows users to control their smart radio or connected speaker from a mobile device
    UI Design Usability testing Wireframing and prototyping

    The Design Museum Sneakers Unboxed Interface Design

    The Design Museum 'Sneakers Unboxed' exhibition interface design
    Torq cover image design
    Artworking Brand identity Brand values Competitor/landscape research Social asset creation

    Torq brand strategy

    Helping an organisation position themselves to achieve their future goals
    Spamhaus member dashboard design
    Information architecture UI Design User stories Wireframing and prototyping

    Spamhaus Reputation Portal UI & UX

    An agile interface that can tolerate vast amounts of changing information and winner of a 2022 London Design Award (Digital – Business Platforms category)
    Customer journey mapping Service blueprint

    Orange Blockchain design model

    We created a usable model that helps define requirements at both the technical and governance levels, as well as identify opportunities for business innovation
    Content strategy Conversion rate optimisation Customer journey mapping Design systems Digital/Web strategy Research repository management UI Design User personas User stories

    Cambridge University Press x Assessment corporate website

    Representing an exciting merger of two established organisations in one corporate website
    Artworking Social asset creation

    Thales CipherTrust data security platform launch

    Campaign assets and roll out to inform and excite the audience, supporting the launch of Thales' new data security platform CipherTrust.
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    Our services

    We provide a range of branding, UI/UX design and consulting services to support organisations
    Explore services

    Consultancy & Research

    UI/UX

    Brand & Design

    Our processes

    Definition

    We take an evidence-based approach to everything we do. Understanding your organisation, audiences and the context in which they interact.

    Solution

    We work in close collaboration with our clients. Creating solutions that deliver effective UI/UX for users and results for the business.

    Implementation

    We work closely with the appropriate development teams to properly plan and execute the implementation phase.

    Optimisation

    Any solution is only as valuable as the results it delivers. We work with client teams to establish ways to measure, iterate and improve.

    Our team

    Our team are experts from branding and marketing, UI/UX design, research, consultancy, and account management. In a world of complex digital problems, we create human solutions built on empathy, communication and inclusion. Our approach stems from our desire to ‘wow’ our clients with award-winning designs, and build strong, lasting relationships.

    Meet our team
    5.0
    Average review on Clutch
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    First and foremost, we’ve received fantastic feedback from the users of the Portal. This is the most important litmus test of the success of any project. Users find it simple to use, intuitive and fit for purpose.

    Secondly, this project won gold in the London Design Awards – an added bonus and testament to MiC’s approach and ability to work together with Spamhaus and understand our requirements and needs.

    Sarah Miller, Marketing Director, Spamhaus
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    FAQs

    What is UI design?

    User interface (UI) design is the user-centred approach to designing the interactivity, behaviour and overall look and feel of a digital product. UI focuses on the visual touchpoints that enable users to interact with a digital product.

    What is UX design?

    User experience (UX) design is the user-centred approach to creating structural design solutions for pain points that users encounter during their journey with the digital product. The overarching focus of UX design is to optimise the ease with which users can achieve their goals.

    What is the difference between UI and UX design?

    Although UI design and UX design go hand-in-hand, they are distinct disciplines. While UI design revolves around creating an aesthetically pleasing user interface, UX design is not concerned with the visual quality of a digital product but rather focuses on creating a relevant, efficient and easy user experience.

    What does a UI/UX design agency do?

    UI/UX design agencies are specialist design consultancies that build websites, mobile apps and various other digital products from the beginning to the end. UI/UX design agencies might also provide services such as high-level UX strategy, user research, competitor analysis, front-end development, service blueprints and marketing strategy.

    Can I see your designers’ portfolios?

    Examples of our work can be found on the Case Study area of our website. We can also prepare a tailored portfolio to demonstrate work that suits your requirements.

    We have a designer in-house. Do we need a UX agency?

    UX agencies offer a range of unique benefits. Firstly, UX design agencies are typically comprised of a team of professionals with diverse skills in user experience design, and usually invest in the latest technologies to optimise digital products. UX agencies also provide a fresh, unbiased external perspective on digital products. Working with a UX agency can also save time by undertaking tasks which might free-up your in-house team to focus on other areas of the business.

    How are Make it Clear designers different?

    With over 20 years of design experience, our design team has the skills to effectively solve complex challenges and deliver exceptional user experiences. Our design team works closely with our strategy and research team to ensure design solutions are data-driven and validated by real user insight.

    Do your designers work on different projects simultaneously?

    Our fast-paced team works on a variety of projects simultaneously according to a structured and well-organised schedule. This allows us to gain as much experience across a wide range of industries and constantly refine our expertise.

    What additional resources will I get after the project ends?

    Following the project, we work together with your team to ensure there is a seamless handover to developers. Our teams work with cloud-based software which enables us to integrate with your teams and process.

    What other services does Make it Clear provide?

    We offer a range of various services:

      • UX benchmarking
      • UX/UI design systems
      • Digital product accelerator
      • UI/UX consulting
      • User persona creation
      • Digital branding
      • Digital product marketing

    We also provide UX audits, which review the user experience of a digital product and help refocus organisations, ensuring that approaches are realigned to reflect the needs of users and the organisation's objectives.

    Let’s talk and take the next step ...

    Book a call