UX audit

A UX audit is a review of the user experience of a digital product. It helps refocus organisations, ensuring that your approach is realigned to reflect the needs of your users and the objectives of your organisation.

The approach

The outputs of this work are invaluable to those refining a digital product, as it results in tangible and actionable recommendations that streamline business processes and focus the approach. The audit provides a list of identified issues and recommendations for areas of improvement. We focus on the following three areas:

Business objectives

To improve conversion rates and reduce bounce rates, with the overall aim to improve and grow sales figures

Usability

Usability evaluations will be undertaken both through user observation interviews and by reviewing the platforms UX against industry standard heuristic criteria

Audience

Aligning on your business objectives with key internal stakeholders as well as understanding the users, both current and targeted

The approach

The outputs of this work are invaluable to those refining a digital product, as it results in tangible and actionable recommendations that streamline business processes and focus the approach. The audit provides a list of identified issues and recommendations for areas of improvement. We focus on the following three areas:

Business objectives

To improve conversion rates and reduce bounce rates, with the overall aim to improve and grow sales figures

Usability

Usability evaluations will be undertaken both through user observation interviews and by reviewing the platforms UX against industry standard heuristic criteria

Audience

Aligning on your business objectives with key internal stakeholders as well as understanding the users, both current and targeted

What's included

Survey

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Survey

Understanding your organisation's level of UX maturity enables us to provide relevant actionable recommendations for your product.
Workshop

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Workshop

Aligning on your business objectives and understanding your target users, their journeys and current challenges sets the foundations.
User observations

02

User observations

Conducting user observations means we understand exactly how your product is being used to enable us to get to the heart of user needs and pain points.
Usability evaluation

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Usability evaluation

Aligning on your business objectives and understanding your target users, their journeys and current challenges sets the foundations.
Proto persona creation (x3)

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Proto persona creation (x3)

Using insights gathered from your teams and supplemented by user observations feedback, we represent your key target audiences as proto personas. Acting as a useful tool to support future decision-making and guide user centric outputs.
Reporting and recommendations

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Reporting and recommendations

We bring together our findings from across each stage into one report, including an indication of UX maturity. Presenting you with a set of informative insights and actionable recommendations to guide your product.

What are the benefits

400%

increase of visit-to-lead conversions with a site that has a “superior” user experience.

89%

of consumers shop with a competitor after a poor user experience.

$100

return per every $1 invested in UX.

FAQs

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How do I know if my organisation needs a UX audit?

Every audit we’ve done has highlighted usability issues that the client was not aware of. Some were easy wins – glaring problems that dramatically improved the user experience – others were less obvious and required a lot of digging. But every single issue we uncovered has had an impact by making the interface that little bit more user-friendly, little less stressful, little more efficient, little more enjoyable to use. The thing about the UX audit – you don't know what you will find and how significant these findings will be, but for us this fact alone makes it worth looking.

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When should I do a UX audit?

There are some key scenarios for when a UX audit should be conducted:

  • Your website feels outdated and hasn't been updated in recent years
  • You've launched a new product or website and you're seeing an unusually high bounce rate
  • Your website/product conversion rates are low
  • Sales through your website/product are declining
  • Key measurable stats on your website/product are dropping off
    (i.e. average time on page, unique visitors to your page, pages viewed per session etc.)
  • You haven't received any customer feedback when using your website/product within recent years
  • You're in the initial stages of a website/product redesign and want to make substantial improvements
  • You launched an MVP but need a second opinion on usability or the general user experience

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Why is a UX audit important?

A UX audit is important because it can help analyse and identify potential bottlenecks and usability issues on a website, including:

  • Which areas of the site are causing users friction?
  • At what point are they dropping off the site?
  • What aspects of the site are confusing or distracting to users?

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How do you prepare for a UX audit?

There will be a kick off Workshop with the key stakeholders to identify business objectives and discuss if any of the supplied information needs to be updated. This is an opportunity to agree on the purpose of the audit, key objectives, existing pain points and set priorities for the roadmap.

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How long does a UX audit take?

The length of an audit completely depends on the size and scale of the organisation and to what level of detail the client would like the audit to take, it can range from several weeks to several months. Please get in contact and book a call with a member of the Make it Clear team to discuss further.

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What types of product or organisation is a UX audit suitable for?

A UX audit is a procedure that’s relevant for both aspiring startups and established companies. Here at Make it Clear we have performed audits for a whole range of companies, both big and small, from startups to established legacy businesses. Please get in touch with us and see if it could be for you!

The investment

If you would like to discuss how Make it Clear can help your organisation, book a call to find out more.

£15,000