Workbooks

Dive into the tools and techniques we use to attract, engage and delight our clients new and existing customers.

The fundamentals of journey mapping

A commonly used method in our tool kit is journey mapping. Journey maps visualise a user's route as they engage with a company, product or service.
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The fundamentals of personas

Personas are a powerful tool for supporting decision-making, guiding user-centric outputs and empowering teams with an understanding of their audience. Find out what makes a good persona, how thery’re used and how to create your own.
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