The fundamentals of personas

A comprehensive guide to why and how you should utilise user personas in your organisation and digital product.

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What you will learn?

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User personas enable digital design teams to concentrate on the users they are creating interfaces
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A persona is a representation of a typical existing or desired user group, and is shown in the form of a fictional (but realistic) person.
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Personas are a powerful tool to support the design process and guide end outcomes to meet the needs of users.