UX audit

A UX audit is a review of the user experience and helps refocus organisations, ensuring that their approach is realigned to reflect the needs of their users.

Our UX audit process at Make it Clear is, put simply, a review of a client’s digital properties and existing user experience.

Identifying the user characteristics and mapping user journeys are the first part of any UX audit. 

The outputs of this work are invaluable to those refining a digital strategy, as it results in tangible and actionable recommendations that streamline business processes and focus the approach. Our process is custom designed to fit your requirements and can include research and testing activity as well as observations.

In some cases, our clients have larger challenges, such as aligning the look and feel of multiple web properties or defining their digital strategy. For this type of project, we offer bespoke UX consultancy services. 

A selection of typical outputs for consultancy projects are outlined below:

  • Design sprints
  • Global Experience Language (GEL) 
  • Digital strategy 

A UX audit project

Step 1: Definition

  • Define the objectives and key areas of interest for the activity 
  • Establish parameters and success criteria; metrics to measure against
  • Gather existing data or documentation
  • Identify all relevant client stakeholders
  • Organise a kick off meeting to outline the project plan, timelines and deadlines
  • Identify the business objectives and align the process with these

Step 2: Review the existing user experience (UX) 

  • Review any relevant data or documentations (e.g. existing personas) for those users
  • Analyse the analytics to identify the most popular pages, keyword ranking, page referrals and bounce rates, which will help to define the approach
  • Review the clarity of message and writing, accessibility approach, device targets, information architecture, load time and navigation
  • Report on the findings

Step 3: Research 

  • Define audiences, write scripts, agree testing plan and set up interviews with existing users
  • Organise, manage and complete users interviews
  • Distribute incentives (if relevant) 
  • Report on the findings

Step 4: Create personas and user journeys 

  • Create persona documentation in a poster format 
  • Define the goals for the audience 
  • Analyse the user research and compile the information around user journeys 
  • Map the user journey and visualise in a poster format

Step 5: Map the functionality and IA 

  • Conduct a functionality workshop to gather requirements 
  • Report on the findings
  • Map the existing information architecture and mark up with proposed changes 
  • Define the new architecture and iterate with the client

Step 6: Create UI concepts  

  • Create wireframes of key screens 
  • Review and iterate
  • Create two conceptual directions for the user interface design
  • Review and iterate 
  • Finalise the design and progress one concept 
  • Create specification for supply to the development team 
  • Agree the UX writing approach and guidelines 
  • Define the scope of the work and iterate 
  • Sign off from client

Step 7: Test the UI   

  • Agree the research objectives 
  • Outline participant recruitment method, script and test plan
  • Conduct user interviews, testing, heat mapping, card sorting or tree testing
  • Report on the improvements to the user experience