ScrumQueens is a global and highly respected women’s rugby website run by volunteers. The site was launched in 2009 to generate coverage of the global game and to make up for a lack of mainstream media coverage. Though media coverage is now greatly improved, Scrumqueens continues to provide coverage of major international women’s competitions such as the Six Nations, World Sevens Series, the European Championships and the Women’s Rugby World Cup and its qualifying competitions.
The site carries regular interviews with the leading figures of the game and provides thought-provoking analysis on the growth of the sport. Founder Ali Donnelly has also written a world-first history book on women’s rugby, which was published in 2022, and has won awards including from the Rugby Writers Association.
The challenge
ScrumQueens has established itself as a leading voice within women’s rugby but the website and its presentation was tired and dated. One of the biggest challenges was that the website was not optimised for mobile. Another challenge to rebuilding a new site was the migration of over 4000 pieces of content. The new design needed to make the most of new content types and support the rich archive of legacy content. ScrumQueens asked Make it Clear to create an optimised design for the website fitting of a world-leading rugby brand.
Our approach
We initially approached the project by gathering user and organisation requirements. Users were interviewed to understand what they wanted from a new iteration, competitors were identified, and a survey was initiated. From the research, wireframes were created to communicate how the site would be structured. Upon approval of these wireframes, a full UI design was developed along with a supporting design system.
Business impact
The new look Scrumqueens.com is modern and fit for purpose, with slick design making it one of the most eye-catching and easy to use rugby websites.
“It’s fantastic that we’ve been able to carry across all our content so that the rich legacy of women’s rugby content is preserved for the future of the game.” Ali Donnelly