We create a variety of social assets for our clients, including Instagram, Twitter and LinkedIn. We also create banners and banner ads that can be displayed on websites which reflect the client’s brand and are in accordance with their guidelines.
Social assets provide an organisation with a strong online presence, making it easily discoverable and accessible to a global audience.
Introduction to social assets
Social assets are a highly valuable component of an organisation’s digital presence and marketing strategy, which can convey their personality, values and culture.
What are social assets, and why are they important?
Social assets contribute to brand growth, fostering loyalty and long-term relationships. Social assets also facilitate gathering feedback, opinions and insights from users across social media channels, as strong social assets promote user engagement.
The role of social assets
Effectively incorporating social assets enables organisations to connect with their audiences, drive engagement and achieve their marketing and business goals.
Benefits of social assets
The creation of social assets is pivotal in fostering online communities across social media platforms, facilitating the sharing of multimedia content, and driving sales and conversions.
The 3 stages of social asset creation
Stage 1: Set up
Firstly, the sizes for the social assets are created. Landscape, portrait and square sizes are made for Instagram, Twitter and LinkedIn.
Stage 2: Considerations
Next, the general style is dictated by a designer, and an artworker copies this style across the rest of the elements. Client brand guidelines are followed, ensuring the colours, fonts, logos and illustration style is followed. The copy is then checked for readability, and labelling is checked for clarity.
Stage 3: Exporting the assets
Finally, the assets are exported according to naming conventions.
A series of templates for both social media posts and banners are provided that are consistent across your brand’s guidelines and are easy to use.
Why choose Make it Clear
At Make it Clear, we take an evidence-based approach to everything we do. Understanding your organisation, audiences, and the context in which they interact is paramount to how we work and deliver a best-in-class user experience.