Information design

Information design provides users clarity, making it easier to synthesise, and retain the information presented.

The primary goal in information design is the clarity of the communication.

Your brain is pre-wired to process visual content much quicker than text, which is why information design is so effective. By “seeing” the data, it is easier for your brain to take in, synthesise, and retain the information presented.


Key considerations for our information design approach: 

  • Information design should bring data and information to life, making it easier to digest and understand whilst keeping users engaged
  • It should be used to empower a specific audience and address their needs, getting them from A to B as seamlessly as possible.
  • Context should be clear, engendering trust
  • Brand application should be clear and support the overall brand strategy


Our approach:

  • Gather data and business requirements
  • Agree objectives of the visualisation (what do we want the user to feel?)
  • Create visualisations

Supported areas of information design 

  • Wayfinding
  • Information architecture
  • Data visualisation
  • Infographics
  • Technical illustration
  • User guides



Wayfinding is a crucial part of your customer’s experience and a place for you to add additional brand value to your venue or offices. It’s important your signage helps users navigate and get themselves from A to B, or to the nearest exit in the event of an emergency.


Data visualisation and infographics

Breath life into your data through clear, engaging and brand-awareness driving data visualisations. Data visualisation and infographics need to make your data shine and tell a compelling story, whist being visually exciting and suited to your brand. They should make understanding, comparing and digesting the data quicker and easier and that’s how we assess the effectiveness of our data visualisation.


Technical illustrations

When users are just trying to get from A to B in the clearest and shortest way, technical illustrations can really help. It’s true that a picture can say a thousand words, therefore technical illustrations can be a much easier and more effective way of getting complex instructions across.


User guides and manuals

Help your users understand your product or service with clear and effective user guides that reduce calls, frustration and confusion.


Explainer / how-to video tutorials

Similar to user guides, these videos help your users understand your product or service better, especially if it’s a complex or technical product. These really help users understand and learn about your offering in a more engaging format by making the most of both their visual and auditory senses.


Form design

Whether it’s an online or in print, your forms need to be clear and usable to avoid inaccurate answers to important questions. Streamlined form designs and guides should help users fill in their information in the simplest way possible. They’re also a key customer touchpoint for many companies and a great opportunity to generate brand awareness.


Can we help you with your information design requirements?

Make it Clear has extensive experience in information design, why not book a free 30 minute Clarity Consultation with our team and we can help you achieve your goals.

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