Digital product marketing
Who is it for: Organisations with existing or new digital products
Impact: A consistent and well-implemented marketing strategy will increase awareness and boost sales
How long does it take: Ongoing
Our digital product marketing process
We conduct initial discovery work to understand your business, audience and current marketing journey. This is achieved through a mix of workshop and audit exercises which will then provide the foundation for future activities.
Define your objectives
Following the audit, we recommend updates to your marketing strategy. Our digital product marketing package can also be suitable for organisations that don’t yet have a marketing strategy in place. If this is the case, we support your organisation to outline and define your strategy and provide recommendations to guide its development.
How we support
Following the development of your marketing strategy, we can then work with you on a monthly ongoing basis. This time can be used to provide advice on defining marketing tactics, implementing your marketing activities or leveraging our design team to deliver assets. Use of this time would be tactical and agreed upon during regular meetings with your team. An example of this could be developing messaging and assets for social posts.
Expand your internal capacity with experienced professionals
Have regular access to a trusted external perspective
Ongoing support to deliver engaging assets
What is a digital product?
Digital products can include:
- Mobile apps
- Web apps
- SaaS platforms
- Internal platforms and websites
This package is suitable for the above, excluding internal platforms and websites.
What is included in our digital product marketing package?
Our digital product marketing package includes auditing your existing marketing strategies, plans and current tactics in place. We work with you to learn more about your business objectives and audiences and review the documents provided against your goals and potential customer groups you are looking to reach.
As part of our discovery stage, we also create a set of marketing proto personas using insights from your teams. This will culminate in a set of recommendations to provide direction on areas of focus for ongoing monthly hours.
How will our collaboration work?
We provide the opportunity to be involved at each step of the process. Initially, this will be through a discovery workshop to understand from you the foundations of the idea and existing information.
We will then conduct a design workshop, working together to shape and conceptualise the product. Once we have created initial wireframes, you will be invited to review these, and following the completion of usability testing sessions, we will present back the key findings.
How many hours do you complete each month?
Similarly to our meeting cadence, how many hours we complete per month is specific to your requirements. Typically, once the foundational definition work is completed, our initial monthly engagement begins from 4 days per month.
What are the benefits of our digital product marketing services?
Having a clearly defined marketing strategy sets the foundation for all marketing activities, providing clear direction and focusing actions. Once this is in place, we can work with you to outline activities which will increase awareness and boost sales. Working with us on an ongoing basis also means gaining access to our expertise to support your team where required.