Our digital branding process
Projects begin by listening to your team and defining objectives that will guide our work, aligning to your business goals. This is directly followed by conducting research to truly understand the market landscape your product sits within and your target audience. This can include activities such as a brand audit, competitor profiling, surveys, focus groups or brand workshops.
Define your creative direction
Next, we work with you to define the brand essence, crafting the purpose, principles and personality. Visual brand concepts are then created and iterated upon with your input to deliver the digital product branding.
Our teams are experienced in working collaboratively with organisations. This means we invite your team to be involved as much as you would like throughout the process. We recommend that key stakeholders are present during the initial stages to provide their experience and insight.
Clear brand foundations to implement and build on
A brand which aligns with your audience and sets you apart from competitors
A toolkit of materials to effectively support ongoing product marketing
What is digital branding?
A brand represents your reputation. It is what customers base their recollection of experiences, memories and relationship with your organisation. Our digital branding package is the creation of a brand identity specific to a digital product such as a website, app or platform. This can be a refresh of your existing brand guidelines, a new brand or tailoring your existing organisation-wide brand guidelines to your product.
What products is this suitable for?
Our digital branding package is suitable for various types of digital products, which can include:
- Mobile apps
- Web apps
- SaaS platforms
- Internal platforms and websites
Why is digital branding important?
Branding can account for your target audience’s decisions to use one product over another. Consumers and users tie expectations, memories and relationships with the brand. The best brands adapt over time to be responsive to changes and meet audience expectations.
Benefits of our digital branding services
Our approach to digital branding means that the brand identity delivered is backed by informed decisions. We consider insights from your brand positioning, market landscape and existing research from your target audiences. Before we begin to design the brand identity, we first look to establish the principles that underpin this, defining the brand personality and values to inform the visual language.
Can this be used in conjunction with our other packages?
Yes. We often recommend our clients that are utilising our UI/UX design and UI/UX App design services combine these with our digital branding package. In some cases, combining this with our product marketing package can also be beneficial to develop a seamless strong brand identity.