The challenge
We were asked to develop a visual identity to support the Free2B ‘LGBTQ+ Inclusive’ initiative. The mark had to represent the varied identities and age groups in the LGBTQ+ community and support Free2B Alliance in the management and review of organisations’ suitability to be awarded the mark.
The process
We worked closely with a select group of Free2B Alliance members and partners to develop the naming, messaging and a recognisable symbol around which the initiative would be based. First presenting multiple concepts which were then refined to the final symbol.
The result
The ‘LGBTQ+ Inclusive’ symbol was rolled out across digital versions for approved organisations to display. A physical version and stickers were produced to support the launch activity. As the initiative will have many partners, we produced concise brand guidelines to ensure consistency in the use of the symbol.