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Consultancy and research
With ongoing consultancy, we are an extension of your team, providing advice, devising campaigns, and co-owning design systems. We place the audience at the heart of our research process, ensuring that our design solutions are driven by real insight.
Design sprints
Competitor research
Customer journey mapping
Digital/web strategy
Usability testing
User research
Service blueprint
User personas
UI/UX Services
We support the full digital design process, from research to wireframes, prototype development and testing to deliver a final design and specification ready for implementation.
UI UX Design system
Information architecture
Wireframing & prototyping
User flows & stories
Conversion rate optimisation
Style guides
UI design
Brand and design services
We work alongside your teams to craft a brand’s purpose, principles and personality that defines your brand’s essence. We support organisations with excellent design deliverables that impress.
Brand identity
Tone of voice
Brand purpose services
Brand values
Event support
Print design services
Design retainers
Video & animation
Artworking
Corporate presentations
Social asset creation
Creative Campaign Agency
Our packages
Discover the packages we provide to help organisations create, rebuild or improve their digital products and services.
UX Benchmarking Services
UI UX consulting services
UI UX Design systems
Digital product accelerator
UI UX App design
UI/UX Design Services
User persona creation
UX audits
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Digital product marketing
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UX audits
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How proto-personas help UX audits
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Case studies
Services
Services
Services
Consultancy and research
With ongoing consultancy, we are an extension of your team, providing advice, devising campaigns, and co-owning design systems. We place the audience at the heart of our research process, ensuring that our design solutions are driven by real insight.
Design sprints
Competitor research
Customer journey mapping
Digital/web strategy
Usability testing
User research
Service blueprint
User personas
UI/UX Services
We support the full digital design process, from research to wireframes, prototype development and testing to deliver a final design and specification ready for implementation.
UI UX Design system
Information architecture
Wireframing & prototyping
User flows & stories
Conversion rate optimisation
Style guides
UI design
Brand and design services
We work alongside your teams to craft a brand’s purpose, principles and personality that defines your brand’s essence. We support organisations with excellent design deliverables that impress.
Brand identity
Tone of voice
Brand purpose services
Brand values
Event support
Print design services
Design retainers
Video & animation
Artworking
Corporate presentations
Social asset creation
Creative Campaign Agency
Our packages
Discover the packages we provide to help organisations create, rebuild or improve their digital products and services.
UX Benchmarking Services
UI UX consulting services
UI UX Design systems
Digital product accelerator
UI UX App design
UI/UX Design Services
User persona creation
UX audits
Digital branding agency
Digital product marketing
UX audits
UX audits
UX audit report
How proto-personas help UX audits
UX maturity
UX workshop
Learning centre
All resources
Articles
Workbooks
About us
About us
Industries
Accessibility
Accessibility
Tailor your digital experience to your specific needs by adjusting the accessibility preferences below
Reduce motion
Dark mode
Large text
Large spacing
Get in touch
UI/UX
We support the full digital design process, from research to wireframes, prototype development and testing to deliver a final design and specification ready for implementation.
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Article
|
15 October 2021
An introduction to user journey mapping
Unpack what journey maps are, why they are helpful, and how to create them.
Consultancy and research
UI/UX
Article
|
27 April 2022
How to do a UX accessibility evaluation
How is a UX accessibility evaluation conducted and what does it entail? Take a look at this article where we answer this and more.
Consultancy and research
UI/UX
Article
|
18 March 2021
Understanding email design pt.1 – Getting started
Email design more complex than you first thought? Get started by discovering the basics in this article.
Brand and Design
UI/UX
Article
|
09 February 2021
Six principles all great Design Systems have in common
We've identified 6 shared principles of best-in-class design systems and what they mean in practice.
Brand and Design
UI/UX
Article
|
09 March 2022
UX Glossary
A glossary of commonly used UX terms to help designers, researchers and developers communicate with clients, stakeholders and fellow team members.
Brand and Design
Consultancy and research
UI/UX
Article
|
15 July 2020
Our 2020 brand refresh and new website
2020 marks 20 years of the agency – we decided to give the Make it Clear brand a bit of a refresh!
Agency life
UI/UX
Article
|
16 June 2020
How to empower customers with a quick start guide
Empowering customers to set up their own products and complete basic functions independently ensures that they have a smoother customer experience.
Brand and Design
UI/UX
Article
|
12 March 2018
Customer experience: The devil is in the (neglected) detail
If you’re ever looking for an example of how failing to put the user needs at the heart of technology based communication can cause unnecessary pain and[...]
Brand and Design
Consultancy and research
UI/UX
Article
|
21 December 2017
Assessing the Customer Experience ‘maturity’ of organisations
CX continues to dominate business media with a corresponding increase in the levels of awareness, knowledge and insight amongst individuals across business sectors.
Brand and Design
Consultancy and research
UI/UX
Article
|
22 November 2017
Beyond the win: Accessing the long-term benefits of CX
The profile of Customer Experience has risen rapidly over the past couple of years, it is now accepted business wisdom that good CX provides competitive[...]
Brand and Design
Consultancy and research
UI/UX
Article
|
23 August 2017
CX — where does it start?
Customer experience is widely believed to be the next battleground of business competition. Businesses that deliver the best CX will be the success stories of[...]
Brand and Design
Consultancy and research
UI/UX
Article
|
05 April 2017
Assessing customer experience is simple
We do a lot of consultancy on customer experience across a range of interaction points, which is a bit of a bullshit bingo way of saying that we do a lot of[...]
Brand and Design
Consultancy and research
UI/UX
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