Research and strategy

Define your audience, identify the messaging, understand customer journeys and engage with stakeholders with our industry-leading research and strategy implementation.

Our research and strategy services underpin everything we do. We undertake research to uncover insights from a variety of sources using both primary and secondary methodologies such as interviews, surveys, data analysis and user testing. These are then used to define a strategy that addresses the challenge at hand.

From mapping customer journeys to creating clear messaging structures, we use both primary and secondary research methods to support our work and our clients. This approach produces outcomes that are aligned with our client’s business objectives and the needs of their target audience.

Our strategy team are responsible for conducting the research in whatever form it takes and delivering projects to support wider business and marketing strategies, such as brand positioning or user guides.

Make It Clear do something that is rare: They listen, they ask questions and then they advise, design and implement. We have worked with Make It Clear across several projects recently and their research and interview capabilities are very strong. Their open-minded approach ensures a true representation of each individual’s feedback is captured. Their ability to understand details that are unfamiliar and technical is impressive, as is their drive to deliver reports on time and within budget.

Sarah Miller, Spamhaus

Associated capabilities

Research and strategy

Purpose-led investigations into materials, competitors, markets, user experiences and functionality; our research tasks help our clients to uncover what they need to know.

Research and strategy

Messaging relates to the way in which organisations present information to their audiences. It must be clear and engaging, provide a clear reason to act and offer a route of action to the recipients.

Research and strategy

Brand positioning and clarification is often a review of an existing brand; refreshing the direction and clarifying the purpose or values. However, this is also something that needs to be factored into a new brand.

Research and strategy

Get a clearer understanding of a challenge your business faces and test possible solutions with customers in less than a week. 

Customer journey mapping

Customer journey mapping

Informed by research insights, consumers top-level interactions, behaviours and motivations are mapped to the different journey stages enabling teams to gain a better understanding of the customer experience.

Go-to-market strategy

Go-to-market strategy

Defining your target market, target customer and developing your value proposition; a well informed Go-to-market strategy is a necessity for successfully bringing a new product or service to market.

Marketing campaign strategies

Marketing campaign strategies

An informed strategy is essential for a successful campaign. At Make it Clear we have a long history of supporting global organisations with definition, messaging and creative concepts for their marketing campaigns.