Brand values are core to who you are as an organisation and what your business stands for.
Brand values are the core principles that underpin an organisation’s fundamental beliefs, create an emotional connection with customers and stakeholders, and contribute to brand loyalty.
Introduction to brand values
Brand values can act as guidance to ensure the organisation stays ‘true’ to what is important and are crucial to informing your purpose, proposition and external brand elements.
What are brand values, and why are they important?
Brand values play a vital role in shaping a brand’s identity and establishing the brand’s reputation, relationships and culture. Brand values can impact the connections that an organisation has with its users and employees.
The role of brand values
Brand values define what a brand stands for, shape its internal culture and play a pivotal role in maintaining a brand image.
Benefits of brand values
Brand values can help to distinguish a brand from its competitors with unique messaging and a distinct identity. Brand values also support the strategic planning of the brand to ensure that its actions are consistent and that all involved are aligned with what the brand represents.
The 4 stages of brand values
Stage 1: Review existing materials
A checklist is supplied to the client requesting materials, this is supplied as a PDF and a space on a Google Drive is created for the client to upload materials. If they exist, the client should supply any information or documents related to the following:
- Business goals and objectives
- Mission & Vision
- Existing Values
Stage 2: Conduct research (optional)
Stage 3: Workshop
The goal of the stakeholder workshop is to gather input from stakeholders about what they believe are the values of the organisation. It is important to note that brand values are not the same as brand personality, although values can be used to inform this.
A set of brand values are provided, which have been defined following the MiC framework.
Why choose Make it Clear
At Make it Clear, we take an evidence-based approach to everything we do. Understanding your organisation, audiences, and the context in which they interact is paramount to how we work and deliver a best-in-class user experience.