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The integral role of design agencies in propelling business growth

Sarah Edwards
User Experience Consultant

Digital design holds a transformative power, serving multiple functions including communication, branding, marketing, user experience enhancement, and performance tracking. In the modern business landscape, where technologies are constantly evolving and competition is always high, digital design is vital in creating unique brand identities and engaging content that stands out and makes an impact. Situated in the heart of innovation and development, London design agencies play a fundamental role in crafting visually appealing digital products that propel business growth. In this article, we’ll explore our different services at Make it Clear that work hand-in-hand to create seamless user experiences.

 

Consultancy and research: Laying the groundwork for success

You wouldn’t set sail across the ocean without a compass and a detailed map, just as you wouldn’t embark on a design project without the foundational strategies of digital or web strategies, user research, and customer journey mapping. These tools are navigational aids that dictate the course for a project, ensuring that it’s not only visually engaging, but also strategically sound.

Digital and web strategies establish the technical and creative framework within which successful design projects operate. This process entails the selection of appropriate technologies all the way to the way in which user interfaces will be designed. Digital and web strategy is where all the informed decisions are made about website architecture, how content is presented, and how digital interactions will be monitored and adapted. User research offers insights into user needs and pain points, allowing for adjustments in design that accurately reflect users’ expectations. Customer journey mapping is a holistic approach that visually outlines the entire experience of a user with a product or service, from initial awareness and interaction to long-term and ongoing engagement. Customer journey mapping encompasses touchpoints where users interact with a brand, and how these interactions influence the user’s actions, feelings and motivations.

At Make it Clear, we leverage design sprints and competitor research to tailor strategies that meet specific business goals for our clients. Design sprints allow us to collaborate cross-functionally to produce rapid iterations and solve problems as a team. We also recognise the strengths that competitor research brings, helping us to gain a clear picture of current market trends, technologies, and user expectations as well as measure the effectiveness of our designs. It also helps to become familiar with the competitive landscape, enabling us to position our clients’ products uniquely in the market and attract a specific target audience.

 

UX/UI Design: engineering seamless user journeys

Creating captivating and user-centric digital experiences can only be done through thoughtful yet boundary-pushing UI/UX design. UI design ensures that visual elements are intuitive gateways that lead users to seamless interactions, and UX design ensures that these interactions are functional and efficient. For example, findability and accessibility, two key elements of usability, are achieved through a logical information architecture (IA). IA is crucial for enhancing accessibility as it provides navigational clarity through a logical structure, helping all users to understand exactly where they are within a system, and where the information they are seeking might be. Additionally, IA also maintains consistent navigation schemes to help users remember where information is located. A well-structured IA makes websites more compatible with screen readers and other assistive technologies, utilising the proper use of headings and labels to enhance the effectiveness of these technologies.

Our experienced UX and UI designers at Make it Clear approach wireframing and prototyping with an iterative and structured process, focusing on functionality and continuous improvement. As aforementioned, we place emphasis on the importance of planning, so before we approach a project, we gather and analyse all relevant information related to the design project. Next, we create low-fidelity wireframes which are ideal for initial brainstorming and conceptualisation. Eager to understand how our designs resonate with a business, we present these initial wireframes to clients to iron out any potential misunderstandings or misalignments. At this stage, we might also dive into some usability testing to gain real user insight, or we might conduct these sessions following the development of high-fidelity wireframes. In brief, we take a structured approach to our UI and UX design processes, ensuring that our design not only looks good but is highly functional and user-centric.

 

Creating distinctive brand narratives

Foundational to building a strong, recognisable and well-respected brand is a cohesive brand identity. Establishing a core brand purpose with values and ensuring that these align accurately with its visual and narrative elements is integral to conveying intended messages to an audience. It’s the brand identity that allows an authentic connection with users, and achieving consistency and harmony in messaging and tone earns trust and recognition.

At Make it Clear, we reflect carefully on each logo, colour scheme, and typography choice to ensure that it complements the brand’s personality in a well-designed way. We also use mediums such as video and animation to tell stories, playing with sound and movement and providing dynamic and emotional narratives that stand out to users and offer them an immersive experience. We apply video and animation across a range of platforms to increase the reach and impact of the brand’s message. Our team also possesses expertise in both print design and social asset creation, which allows us to execute a unified approach to cohesive brand identity, leveraging both traditional and digital channels.

 

The integration of services

The most impactful formula for driving significant business growth is an integration of consultancy, UI/UX, and brand design. Each component plays a role in synchronising business strategies with user preferences and industry trends. Understanding user demographics and market conditions through consultancy aids in developing strategies that are robust and adaptable to market conditions. Good UI/UX design increases the usability of a product and increases the chances that users will have a positive initial impression and continue to engage with it. But the work doesn’t stop there! Employing iterative processes such as prototyping and usability testing ensures the final product meets user expectations. Coupling these services with a well-considered brand design that translates a company’s values results in a holistic approach that delivers substantial returns by engaging users.

 

Key takeaways

At Make it Clear, in our studio based in London, we believe in the importance of approaching a design project in a way that incorporates a wide range of fields – from consultancy and holistic strategy to iterative wireframing and prototyping, we always ensure that our designs don’t only look good, but are highly functional and user-centric.

 

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Discover how Make it Clear can elevate your organisation with our expert services. Contact us now to start the conversation!


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