The fundamentals of journey mapping

Megan Cattley


At Make it Clear we have spent many years helping our clients improve how they attract, engage and delight both new and existing customers.

During this time we’ve defined our own approach to creating an outstanding user experience, including processes, principles and tools we use. A commonly used method in our tool kit is journey mapping. A journey map is a visualisation of the route users take as they engage with a company, product, service or brand.


To help you implement effective journey maps at your organisation, we’ve put together a complete guide on the fundamentals of journey mapping. This document will explain how and why journey maps are used, as well as the end-to-end process and a template for creating your own.


Download for free below!


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