At Make it Clear, we have a defined process that ensures you receive quality conceptual ideas that support your campaigns.
Whether it is an internal launch or a B2B marketing campaign, our experienced team runs tried and tested processes to understand your requirements, objectives and audiences.
We work with marketing and internal design teams to design campaigns and provide assets that are typically deployed via your existing marketing channels.
What is campaign creative, and why is it important?
Campaign creative refers to the visual and conceptual elements designed to communicate a specific message or idea as part of a marketing campaign. It encompasses the visual design, messaging, and overall aesthetic that are used across various marketing channels to engage and resonate with the target audience.
The stages of creating a campaign
Stage 1: Definition workshop
An initial workshop will be held to establish objectives, audience, channels, identity and any additional special requirements.
Stage 2: Market and audience research
Research will be conducted to understand the market and audience. This will dig into market trends, insights and audience motivations. This research informs the messaging and creative direction.
Stage 3: Creative brief
A creative brief will be created that plays back the objectives, audience and research. This will also include the initial messaging directions.
Stage 4: Concept development
Our studio will then work on bringing the ideas to life. Typically, we will create two to three creative concepts for you to review.
Stage 5: Campaign planning
Based on the conceptual work at this stage, we will refine the deliverables that the campaign will cover.
Stage 6: Implementation
Design and artwork will be created that support the rollout of the campaign.
Depending on your requirements, we will create conceptual work and deliver campaign assets. If you have internal design teams, it may also be possible for a campaign toolkit to be created so implementation can be handled in-house.
Why choose Make it Clear
At Make it Clear, we take an evidence-based approach to everything we do. Understanding your organisation, audiences, and the context in which they interact is paramount to the way we work.