Empowering customers to set up their own products and complete basic functions independently ensures that they have a smoother customer experience.
Picking up the phone or setting up a chat with a customer service expert may sound simple enough, but for a user to decide they need help with the installation process means that the quick start guide has failed in its objective.
After receiving their purchase, your customer wants to set up their product as quickly as possible and contacting customer service is ideally a last resort.
How does a quick start guide empower a customer?
A quick start guide (QSG) is intended to enable the customer to be self-sufficient in their product set up, therefore reducing their reliance on customer services.
They can set it up how and when they want, giving them freedom and independence. By empowering a customer with your QSG, the customer can get set up in as little time as possible and at their own convenience.
The customer gets to feel a sense of achievement when the task is complete and doesn’t have to deal with the intrusion of engineers or others traipsing in and out of their house to set equipment up.
There are two main principles that our QSG designs follow in order to empower the customer.
Simplify the written content
Making the quick start guide content easily digestible makes a customer’s life simpler. Less to read means less time spent; and the less time spent on set up, the smoother the experience. Simple steps help by giving clear, concise instructions or information needed to complete the process.
Images or illustrations are an essential part of the instructions to provide a ‘show don’t tell’ approach, as are clearly decipherable headings, numbers and visuals.
Explanations, descriptions and any other content are still hugely important as they contribute to easing a customer’s experience when they do encounter an issue.
After reducing and simplifying your written content (your customers don’t want to be an expert on setting up, but simply to complete the process), you should consider how you signpost the content for your customer.
Signpost your steps
The smooth experience of your product’s quick start guide is dependent on a few features, but none of them more important than signposting. Directing the customer to where you want them to look, a quick start guide’s signposts should highlight and promote the key information they need to carry out the necessary steps and get started.
Signposting can take many forms – utilising font, format and colour to draw the eye to the relevant stage in the process.
Titles and numbers are the most recognisable methods of signposting, as customers respond instinctively and are led through the process naturally. Numbers also outline the order in which the user should complete the steps. Making all this information clear enables the user to follow the process quickly, empowering them to get set up without external help.
You’ll want your signposting to be as subtle as it possibly can be. Titles that use action words or phrases, such as ‘Plug in USB’ or ‘Set up connection’, clearly communicate to the customer what should be happening at that stage.
Colours that highlight additional information or something to be aware of draw the user in visually so that they are more likely to read that information.
Progress signposts show customers how many steps there are in total and what step they are on. This is useful in a multi-step process because it gives an overview of the number of tasks and indicates progress.
For more quick start design advice, read our 10 tips for creating quick start guides.
Find out more about quick start guides
There are more nuances to our designs than these two principles, but we’ve outlined those first to give you a taste of what to consider when you start to think about creating yours.
If you would like to learn more about quick start guides, visit: quickstart.makeitclear.co.uk or get in touch today.
To learn about the observation research that underpins a quick start guide project, click here.
2020 marks 20 years of the agency – we decided to give the Make it Clear brand a bit of a refresh!
The report outlines the findings of a study on the online use of product labelling schemes for internet-enabled products.