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Overcoming the change paradox

There is a central paradox that humanity seems to be stuck in, that most people are terrified of change and yet at the same time made miserable by the thought[...] Brand and Design Consultancy and research

Brand naming process

A great name can play an important role for a brand. Brand and Design Consultancy and research

Getting internal comms right: do what you do externally, internally

In some ways this is a pretty simple theory; the answer to how you create great internal comms is to follow the process you use to create great external comms. Brand and Design UI/UX

Drive success by prioritising your internal audience

How seriously do you take internal communications? Do you think about them the same way that you think about your external communications? Brand and Design

It really isn’t PowerPoint’s fault

Presentations suck? Let’s be honest, your presentation software is not the problem. Brand and Design

Get some clarity around your B2B brand marketing

What do you stand for? Well, not you so much you personally, your business. Do you know? Do the people who work for you? Brand and Design

What does success look like?

Sales figures, customer satisfaction, retweets, return on investment… the list of ways to measure the success of a project is endless. Brand and Design

Write clearly

“I have made this longer than usual because I have not had time to make it shorter.” Blaise Pascal (1657) Brand and Design Consultancy and research

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