How tos

Articles, opinions and thoughts from our studio.
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July 1, 2020

How to create a social media presence for B2B organisations

As a B2B organisation, we’ve learnt a little about social media over the years and how to use it to market ourselves in our industry.

June 16, 2020

How to empower customers with a quick start guide

Empowering customers to set up their own products and complete basic functions independently ensures that they have a smoother customer experience.

June 11, 2020

How observation research helps us improve quick start guides

We support many of our clients to bring clarity to their customer communications.

May 26, 2020

Quick start guide process

At Make it Clear, we follow a four stage process for all of our work - Definition, Solution, Implementation, and Optimisation.

May 4, 2020

How to run a remote design sprint

This guide outlines all of the steps involved in setting up and running a remote design sprint, detailing what is involved or required for each step.

March 13, 2020

Coronavirus: 7 tips for hosting meetings remotely

Virtual meetings are a practical solution to location-based attendance issues and facilitates that meeting when invitees are working remotely.

January 29, 2020

Don’t oversimplify, just be confident and clear

Simplification might seem like the best way to improve engagement, but it's a tricky business.

April 5, 2018

What does a strategist do?

Having to explain what I do in my role as a strategist is a regular occurrence. It’s definitely a job title that fails the ‘mum test’.

December 21, 2017

Assessing the Customer Experience ‘maturity’ of organisations

CX continues to dominate business media with a corresponding increase in the levels of awareness, knowledge and insight amongst individuals across business sectors.

November 22, 2017

Beyond the win: accessing the long-term benefits of CX

The profile of Customer Experience has risen rapidly over the past couple of years, it is now accepted business wisdom that good CX provides competitive[...]

August 30, 2017

Targeting better customer experience?

Customer Experience is the key battleground for modern business, with proponents (including us!) singing the praises of improved CX everywhere wherever you[...]

August 11, 2017

Mental models — customer education, expectation, & experience

Experiences are created when the ‘mental model’ of your customers (how they believe something works and the ‘system model’ of your product or service[...]

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