How many user personas do you typically create for a project, and how do you decide on the number?
This will typically be discussed in the scoping and kick off stages of the project. We generally recommend between three and five personas. Three supports easier decision making between the personas, whereas more than five becomes challenging to cater to all audiences and difficult for teams to keep in mind details of all persona types. In some instances when creating more than three personas we recommend adding a weighting to each persona to identify priorities.
