Empowering Women in Rugby: Building the Women of Union Brand

Women of Union is dedicated to supporting women who work in or are deeply engaged with rugby. Their mission is to help rugby become a sport where women feel valued, supported, safe, and respected. They strive to empower women to reach their full potential within this incredible sport.

Ali Donnelly and Jenny Mitton approached Make it Clear with an inspiring vision: to create an organisation dedicated to empowering women in rugby. It was an incredible experience working alongside such a passionate and driven team, deeply committed to making a difference in the sport. The collaboration began with a clear goal—to establish a name and brand that encapsulated their mission. The team at Make it Clear worked diligently to bring their vision to life. The result was Women of Union, a brand born from their shared passion and dedication to fostering a rugby community where women feel valued, supported, safe, and respected.

Make it Clear collaborated closely with the Women of Union team through regular meetings to ensure a seamless creative process. Together, we transformed initial concepts into fully realised designs and comprehensive brand guidelines. This included the careful selection and purchasing of an appropriate domain to establish a strong online presence and the ongoing refinement of brand assets to ensure consistency and alignment with their vision.

The brand has now been successfully implemented across a spectacular London launch event, the website, and social media channels. With the organisation fully launched, it continues to grow its community, attracting new members every day.