UX and digital

The world is now online. Our work helps clients address user experience (UX) challenges to get the most out of their digital products and services.

Whether designing a new website or improving an existing user journey, our UX and digital team delivers clarity across user experiences. We work closely with our client and their internal teams to ensure digital products meet business goals, engage users and reflect positively on the brand.

We help clients define their existing user experiences and uncover insights that guide improvements. UX/UI design, UX testing, user journey mapping and UX persona creation are just a few examples of our UX and Digital service capabilities. Our work in this area informs the design of clear, functional websites and digital products that reflect the overarching brand and deliver a great user experience.

The new Linx website supports the business in numerous ways, it acts as a useful resource for potential customers doing their research, it helps to drive inbound enquiries through to us and also helps us get closer to new and current customers. Working with MiC was great, the team was very thorough with their analysis, and every design sent across had reasoning behind why it had been done that way.

Patrick Robinson, Marketing Manager, Linx Printing Technologies Ltd

Associated capabilities

UX and digital

A UX persona is specifically focused on the experience that user has online with that organisation and, often, on parts of their website.

UX and digital

A UI UX design is the design of a user interface (UI) for machines and software to optimise the user experience (UX).

UX and digital

UX testing is a research activity or task that investigates the user experience almost exclusively.

UX and digital

A journey map is a visualisation of the route users take as they engage with a company, product, service or brand.