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Privacy Policy for Research Participants

The security of your personal information is very important to us. We will never share your contact details with anyone outside of our organisation, all files containing personal information stored on our server are password protected. 


What is the purpose of this policy?

We are providing you with this Privacy Policy Notice because you are participating in a research study conducted by Make it Clear, a research-led design agency. The registered office is 2nd Floor, 101-102 Turnmill Street, London, EC1M 5QP. 

We collect information and data on a range of topics. The information and data that we

gather are used to collate research findings and inform strategic insights for our designs, on behalf of our clients. We respect your privacy and are committed to protecting your personal data.

This Privacy Policy gives you information on how we collect and use your personal data when you participate in a research study, including who we might share it with and how long we usually keep it. 

Please read the following information carefully to understand our practices regarding your personal data. By providing your personal data to us, you are accepting the practices described in this Privacy Policy. If you do not understand or do not agree with any of the terms described in this Privacy Policy, please contact us before providing any personal data.

What personal data do we collect?

Personal data is any information about an individual from which that person can be identified, directly or indirectly. It does not include data where any identifying information has been removed (anonymous data).

We may collect, use, store and (where appropriate) transfer any personal data that you provide to us, as described in this Privacy Policy. The types of personal data that we collect during research studies may vary according to the objective of the study, and whether or not the research is conducted directly by us or in conjunction with a client or partner. It may


  • Name, email address and contact details, such as telephone number 
  • Contact preferences
  • Demographic data such as gender, sex, age (or age range), employment status or occupation, country, region/state, and (for certain groups of respondents) professional details such as job title, areas of expertise, and experience with our client
  • Your responses to our research questions, including your views and opinions, which may include personal data 

In order to invite potential participants to take part in research activities, we may collect contact information through a shared contact or a web page survey. 

When taking part in research, participants are made aware of the purpose of the research and have the right to refuse to answer any questions or take part at all, at any time during the research, without needing to provide a reason. 

How do we collect your personal data?

We collect your personal information from the following sources:

  • You, the participant
  • Our client, who the research is concerning

For research projects that we are conducting, we will let you know where we obtained your information from when we contact you. We will provide you with information regarding the purpose of the research when we ask you to participate, detailing what is required from you, and describing how the data will be used when we conduct the research with you. In these cases, we will hold all personal data and responses related to the study.

Your personal data may be collected in various formats, including online surveys or other digital tools, email surveys, paper-based surveys, recorded telephone interviews, or recorded (video or audio) face-to-face interviews which most frequently take place at your place of work or home, in our offices or in a market research facility.

Your participation in market research studies is voluntary and our lawful basis for processing your personal data is based upon your consent. You can withdraw your consent at any time by telling the person who contacted you in relation to the study, or by contacting us and referencing the study in which you are participating.

If our research studies include children, we will ensure we have age-verification measures in place before obtaining consent (and parental consent measures for younger children).

If you fail to provide personal data

If you fail to provide certain personal data that we believe is necessary to participate in the research, we may not be able to include you in the study or to evaluate your responses and include them as part of our final report. 

How do we use your personal data?

Our research is conducted primarily on behalf of our clients within the technology sector, and occasionally we conduct research to support our own business insights. 

We use the data that we collect for research purposes only, and do not use it for any other purpose without your consent. More specifically, we use your personal data in the following ways.

  • We (or our clients) hold your name and contact details to request your participation in our research studies and to communicate with you about the research study. On the occasions where we hold your name and contact details, they will be deleted at the end of the research project, unless explicit consent has been obtained for us to retain them.
  • We use your demographic information to ensure you meet the market research criteria or to determine if there are differences in responses from different types of respondents.
  • We analyse and evaluate your responses to our research questions in order to fulfil our research purposes, such as to understand needs, preferences, opinions or experience regarding a product, service or company.
  • Technical data may be used to help improve user experience.

We consolidate your survey responses with those of other participants and report the results to our clients in a form that does not personally identify you. In some cases we may report the data on an individual respondent level, but we use a pseudonym instead of your name so that you cannot be identified by our client, unless you have given your consent. 

In the small number of cases where we obtain your consent to share data in a form that allows you to be identified, we will ensure that the data will be used only for the purposes stated. 

How do we share your personal data?

Personal data held by us is only accessible to members of our team who are involved in research activities. We may use third-party service providers to support our research activities, such as hosting online surveys, providing audio, video or other technical support, or data analysis services. The personal data shared with such third parties is limited to the extent necessary to fulfil the contracted services. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions. We take appropriate steps to ensure that third parties respect the security of your personal data and to treat it in accordance with the law.

We may also share certain potentially identifiable formats of research (such as video or audio recordings) with the client so that they can better understand respondent views and opinions. Please get in touch with us if you do not wish this to happen. 

As early as possible in a research study, we use pseudonyms or anonymise your personal data where possible, so that it can no longer be associated with you. 

In any circumstance where we request your consent to share information from which you can or may be personally identifiable, we will inform you who the information will be shared with, the purposes for which they will use it, and how this may affect you (e.g. whether our client may want to contact you) so that you can make an informed choice of whether to consent.

How do we transfer your data?

The personal data that we collect from you may be transferred and stored (whether in hard copy or electronically) with Make it Clear and our client. By submitting your personal data, you agree to this transfer, storing or processing.

What security measures do we have in place to protect your personal data?

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data. 

For how long do we retain your personal data?

We will only retain your personal data for as long as necessary to fulfil the purposes for which we collected it, including for the purposes of satisfying any reporting requirements of our own or of the client, for whom the research was conducted. Your data will be anonymised as early as possible in the market research study.

What are your legal rights in relation to your personal data?

Under certain circumstances, by law you have the right to:

  • Request access to your personal data (commonly known as a “data subject access request”). This enables you to receive a copy of the personal data that we hold about you and to check that we are processing it lawfully.
  • Request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected.
  • Request erasure of your personal data. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have exercised your right to object to processing (see below).
  • Object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation that makes you want to object to processing on this basis.
  • Request restriction of processing of your personal data. This enables you to ask us to suspend the processing of personal data about you, for example, if you want us to establish its accuracy or the reason for processing it.
  • Request the transfer of your personal data to another party.
  • Withdraw consent at any time where we are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent.

If you wish to exercise any of the rights set out above, please contact us in writing at the address given below. 

Email address:

Postal address: 128 Metal Box Factory, 30 Great Guildford St, London SE1 0HS

Telephone number: 020 3058 1100