When should I do a UX audit?

There are some key scenarios for when a UX audit should be conducted:

  • Your website feels outdated and hasn’t been updated in recent years
  • You’ve launched a new product or website and you’re seeing an unusually high bounce rate
  • Your website/product conversion rates are low
  • Sales through your website/product are declining
  • Key measurable stats on your website/product are dropping off
    (i.e. average time on page, unique visitors to your page, pages viewed per session etc.)
  • You haven’t received any customer feedback when using your website/product within recent years
  • You’re in the initial stages of a website/product redesign and want to make substantial improvements
  • You launched an MVP but need a second opinion on usability or the general user experience