When should I do a UX audit?

There are some key scenarios for when a UX audit should be conducted:

Your website feels outdated and hasn't been updated in recent years
You've launched a new product or website and you're seeing an unusually high bounce rate
Your website/product conversion rates are low
Sales through your website/product are declining
Key measurable stats on your website/product are dropping off (i.e. average time on page, unique visitors to your page, pages viewed per session etc.)
You haven't received any customer feedback when using your website/product within recent years
You're in the initial stages of a website/product redesign and want to make substantial improvements
You launched an MVP but need a second opinion on usability or the general user experience

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