In this instance, personas will be based on input from customer-facing teams and user research to ensure they are grounded in real insight. Personas which are not based on first-hand research with users or customers are instead proto-personas.
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In this instance, personas will be based on input from customer-facing teams and user research to ensure they are grounded in real insight. Personas which are not based on first-hand research with users or customers are instead proto-personas.