5 reasons why your organisation needs a writing style guide


A writing style guide typically contains information on editorial rules, grammar and punctuation conventions, as well as the tone of voice and terminology used by an organisation. This supports teams in creating aligned and effective content across different formats. 


These are our five reasons why your organisation needs to develop and implement a writing style guide.


1. Establish consistency and create clarity 

Without the clear rules a guide provides, it can be difficult to ensure consistency across channels, with differences in tone and language potentially confusing for customers. Your writing style guide is a single source of truth, meaning no matter who in your organisation is producing the communications, it should always be representative of who you are as a brand. 


2. Reinforce and enhance your brand identity 

Having a unified approach to all communications is important in developing brand personality and customer experience. Using an engaging and consistent writing style helps reinforce your brand and become easily recognisable to customers. Writing style guides often contain guidance on different communication types, such as presentations, reports, digital marketing channels, social media and email marketing, ensuring a common thread is used throughout. This is particularly important when your customer engages across various touchpoints. 


3. Align internal teams

The writing style guide helps get all of your employees to get on the same page, avoiding any confusion or disagreement (is it ebook or E-book? organisation or organization? Full stop after a bullet point? – the writing style guide will decide!). It also supports embodying the brand throughout communications. This can be especially powerful for new employees or freelancers, with the guide providing a clear understanding of how your organisation talks about itself. It may even include a glossary of terms for this purpose.


4. Empower employees

Not everyone in your organisation may be a grammar whizz, familiar with the best structure for a LinkedIn post or even aware of the tone their colleagues take in direct email comms. Nor may they need to be. But no matter the size of your organisation, it is likely most employees will be producing communications at some point, whether this is on social channels, writing a whitepaper or a direct customer email. Including information on tone, language, grammar, and social channels, having a guide can be invaluable for employees to refer to as a helping hand and bridge any knowledge gaps.


5. Avoid mistakes

With set guidance to refer to, it can help minimise the potential for grammatical, tone, or structural errors. In turn reducing editing time and helping to avoid any potentially costly mistakes!


Have a call

Crafting consistent and effective content isn’t just about clear writing—it’s about having a cohesive voice that resonates with your audience and upholds your brand identity. As we’ve outlined, a writing style guide is not merely a luxury but a necessity for modern organisations. Whether you’re establishing a brand voice, integrating new team members, or streamlining communications, a style guide serves as your North Star.

If the importance of a writing style guide resonates with you, but you’re unsure about the next steps, Make it Clear is here to help. Let’s dive deep into your organisation’s needs and ensure every word echoes your brand’s essence. Book a call with us today and embark on a journey towards unmistakable clarity and unmatched consistency in your communications.