Each digital marketing channel contributes to an organisation’s overall marketing strategy and complements other tools in an organisation’s marketing mix. We’ve listed the five most effective digital marketing channels to consider adopting into your marketing strategy.
1. Video marketing
Video marketing is currently one of the most popular digital marketing channels and looks to continue in this fashion for the next 10 years. Research conducted by Wyzowl demonstrates this increase in uptake and the significance placed on video marketing as an important part of digital marketing strategy :
- 86% of businesses use video as a marketing tool.
- The number of businesses using video as a marketing tool has increased by 41% since 2016.
- 93% of marketers who use video say that it’s an important part of their marketing strategy.
Video marketing has been shown to not only increase brand recognition but also be very successful in increasing traffic and conversions. This is achieved by uploading videos on sites like YouTube and Vimeo, as well as promoting them on social media platforms to increase social sharing.
Within the video, presenting important information in a dynamic, fluid and engaging manner will assist in hooking and immediately attracting the user. Social videos that receive the most interaction and shares are brief, to the point, give outstanding material, and amuse and engage in an easy-to-digest manner.
2. Social media marketing
Almost three-quarters of marketers surveyed by Marketing Week stated ‘increased acquisition of new customers’ as their top outcome from using digital marketing channels, with a specific emphasis on social media in 2021, marking a 58% year-over-year increase.
Creating unique social media content, such as blogs, videos, or tailored posts, and disseminating it across platforms like Facebook, Twitter, LinkedIn, and Instagram, is a pivotal strategy within these digital marketing channels to cultivate customers. Engaging your audience is a cornerstone of any effective social media strategy. Initiating discussions by posing questions can be a powerful tactic to amplify engagement and interaction. Equally crucial is responding promptly to comments and inquiries.
To amplify your results, consider these four strategies to elevate your social media engagement:
- Leverage the power of tagging.
- Analyse data from posts and content that have resonated with your audience.
- Incorporate holidays, significant dates for your industry, or trending topics into your content strategy.
- Explore advanced social media advertising utilities, like Facebook’s Custom Audiences and Look-a-Like Audiences, to expand your content’s reach, targeting profiles similar to your existing audience or email subscribers.
3. SEO
More than 1.3 million businesses, website publishers, and nonprofits nationwide have benefited from using Google’s advertising solutions. There are two key elements to successful SEO digital marketing – traffic and conversion. Because the person conducting the search is actively seeking information and has a clear demand and need, SEO-generated traffic is more likely to convert at a greater rate than ad-generated traffic.
Utilising SEO will help your businesses website rank higher in search engine results. This means increased traffic to your website and in turn creating greater potential for more business. This will also allow your company to be visible at the perfect time, when your target audience is looking for an organisation just like yours. Optimised conversion content based on your audience’s purchase stage will present them with the appropriate message.
4. Email marketing
Email marketing is one of the most important digital marketing channels because it can have the highest ROI of any marketing effort. For every £1 you spend, there can be £38 in revenue in return.
Email marketing is a non-intrusive technique of delivering highly relevant material to a subscriber’s mailbox. Email marketing campaigns are a great method to grow client base and revenue. It also enables your business to communicate and keep in contact with consumers by notifying them of upcoming events, additional services or new product offers. To ensure that your email marketing is effective, it’s also crucial to keep an updated email list and create personalised emails that include a clear CTA to increase click-through rates.
Creating an email newsletter can also be one of the most effective methods to engage a client or potential consumer and boost traffic to your website. Your business can maintain engagement with weekly or monthly email newsletter mailings that provide important information to convert or expand your client base.
5. Content marketing
Content marketing, like email marketing, is one of the most efficient digital marketing strategies for generating ROI. Leads, as opposed to internet visitors, are those who are very likely to buy your product and become loyal customers as you cultivate the connection.
Potential promotional material could include blog posts, infographics, video content, news, checklists, case studies, webinars and white papers. You should consider which of these content types will be most successful in communicating to your target audience, based on where they are in the purchasing cycle, content of interest and how they absorb information.
It’s crucial to provide continuous, high-quality content to improve organic traffic and lead generation. This is unpaid traffic that comes from people who visit your website through search engines, therefore consistency is key.
Have a call
Navigating the digital landscape can be intricate, with each digital marketing channel playing a critical role in achieving unparalleled marketing results. As we’ve explored the potency of these five digital marketing channels, it’s evident that each has its unique strengths and applications in building an unrivalled strategy.
Yet, it’s the tailored approach, precise execution, and continuous refinement that truly drives excellence. If you’re looking to harness the true potential of these channels and devise a strategy that makes a tangible difference, let’s embark on this journey together. Make it Clear awaits your call, eager to elevate your digital prowess and propel your organisation towards unparalleled growth. Book a call now, and let’s transform your digital aspirations into a formidable reality.