At Make it Clear, our team of artworkers take work that has been created by our designers and prepare them for production. This involves checking over the design and making changes or corrections to the text, images or layout.
Artworking provides clear and polished visuals that aid in displaying the final product and, therefore, making informed decisions.
Introduction to artworking
Artworking entails refining and preparing design assets and layouts to enhance brand identity, promote alignment with brand standards and produce an overall user-friendly experience.
What is artworking, and why is it important?
Consistency and high-quality visuals are central to producing high-quality design assets, and artworking ensures that all design elements, such as typography, colours and layouts are the same across digital assets and user interfaces. Well-structured design files are also easier to work with, which speeds up the process of implementing designs, managing and tracking design revisions and scaling.
The role of artworking
Artworking is a key step in the design process that enhances the design process and optimises outputs.
Benefits of artworking
Artworking ensures that brand guidelines are adhered to, content is written to a high standard, and there is an attention to detail applied to the visuals we supply.
The 3 stages of artworking
Stage 1: Set up
Firstly, the size and orientation of the document is considered before the colour and organisation are established. Next, the style guide is set up, and text styles are set up to ensure everything is aligned.
Stage 2: Working on files
Next, the ideal layout is determined, and design elements are aligned to establish consistency on the page. Size, colour, contrast and position are used to highlight the hierarchy of important elements within the layout, and contrast is used in tandem with alignment and balance to give the layout a unique and eye-catching appearance. The elements of the layout are balanced, and fonts, images and copy are checked.
Stage 3: QA
Finally, our artworkers refer to the QA checklist and grammar is checked before the sign-off.
Our team of artwork specialists take designs crafted by our designers and ensure they are production-ready. This process entails a thorough review of the design, including any necessary adjustments or corrections to text, images, or layout.
Why choose Make it Clear
At Make it Clear, we take an evidence-based approach to everything we do. Understanding your organisation, audiences, and the context in which they interact is paramount to how we work and deliver a best-in-class user experience.